- AI Integrated Learning
- Online Classes/In-person
Developing Effective Inbound Marketing Strategies
Tap on Govt Subsidies, Pay Little or No Cash
Course ID: TGS-2023018264
Get In Touch!
Overview
This course focuses on equipping students with the essential skills to design, implement, and evaluate integrated inbound marketing strategies using AI tools. The focus will be on attracting the right prospects, managing content creation and curation across channels, and optimizing marketing strategies to generate and convert leads effectively.
You’ll Walk Away With
This three-day course (24 hours of learning: 22 hours of training and 2 hours of assessment) is designed for professionals who want to master the art of inbound marketing with AI. By the end of this course, you’ll be able to build a customer-centric marketing strategy, optimize content management across platforms, implement automation for lead nurturing, and use AI to streamline your processes and improve results.
Lesson Takeaways
- Inbound Marketing Fundamentals
- Learn the core principles of inbound marketing, the difference with outbound marketing.
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Understand how AI enhances the inbound marketing process at every stage
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Implement strategies for creating consistent, valuable content that resonates with your target audience
- Customer-Centric Insights with AI
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Use AI to gather and analyze customer data to better understand behavior and needs
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Create a customer persona and empathy maps to personalize your campaign’s message
- Harness customer feedbacks and interactions to adjust strategy and improve engagement
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- Content Management for Multiple Channels
- Master the art of content creation using AI tools like ChatGPT, Midjourney and Canva, etc.
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Learn how to maintain relevance and consistency across multiple platforms and formats
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Ensure that your content aligns with your target audience’s preferences and your brand identity
- Optimizing Lead Generation & Conversion
- Monitor, evaluate, and adjust your lead generation tactics to ensure optimal performance.
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Implement AI-driven strategies that can increase lead conversion rates by up to 30%.
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Use AI to track and measure lead conversion in real-time, allowing for immediate adjustments to improve results.
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Max Performance with AI-Driven Marketing Automation
- Learn to implement automated workflows with AI-powered tools and platforms
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Use AI to optimize CRM, email marketing, SMS marketing, landing pages, and pipeline management
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Automate lead nurturing, client follow-ups, and task assignments for greater efficiency and productivity
Our Lesson Flow
Course Fees
Singaporeans aged 40 & Above
- Course Fee $ 2,725
- 70% Subsidy - $ 1,750
- SSG Credits - $ 1,750
- Course Fee $ 0
Singaporeans aged below & Above
- Course Fee $ 2,725
- 50% Subsidy - $ 1,750
- SSG Credits - $ 1,750
- Course Fee $ 476
Singaporeans Permanent Resident
- Course Fee $ 2,725
- 70% Subsidy - $ 1,750
- Course Fee $ 0
Curriculum
Meet our Instructors
Charmain Tan
Founder of QuickDesk Academy and Engages.ai | Forbes 30 U30 Asia
Linda Hui-Isaac
Certified Trainer | CEO, Founder, Principal Consultant, Crown Mercado Alliance Pte Ltd
Fern Deng
Certified Trainer | Co-Founder and Life Coach, Radiant Flow
Rachel Poo
Certified ACTA ACLP Trainer/Director at Resolutions Asia
Our Students Review
Esmonde Lim
Fantastic course! The content was well-structured, easy to follow, and packed with valuable insights. I learned practical strategies that I can apply immediately. Highly recommend to anyone looking to improve their inbound marketing skills!
Isaac Wong
Going through the Inbound Marketing course with Charmain was an eye-opening experience. Charmain was extremely patient with the 101 questions that were asked during the course period. Would definitely recommend to others.
Cindy Ang
It was a very insightful training. Never knew the importance of inbound marketing until the course. Would definitely recommend this course to anyone who wishes to know more on marketing
Jess T
Attended the inbound marketing course. It is a very fruitful class that I never thought it will be.. Charmain is very patient & nice trainer that will answer your 101 questions. 😊
Irene Thye
After learning inbound marketing course and understand the impacts of Marketing
Automation, CRMs and AI Chatbots to businesses. I’ve learned a lot which beneficial to my work.
FAQ(s)
For the most updated Skills Future Credit (SFC) eligibility criteria, please refer here
Please check our available training courses here.
Upon successfully meeting the course requirements (like attendance and assessment), you will be awarded a Certificate of Completion. This certificate is issued by QD Academy.
For any inquiries about QuickDesk Academy’s training courses, individuals can reach out via WhatsApp at +65 8947 4804 (text-only), email at learnerssuccess@theqdacademy.com.
Course Fee & Government Subsidies
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
For more info on individual funding, you can refer to the SkillsFuture website here.
| SME-Sponsored Employee | |
|---|---|
| Course Fee | $1,200 |
| GST (9%) | $108 |
| Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) |
| Nett Fee | $468 |
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
For more info on employer funding, you can refer to the SkillsFuture website here.
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
For more info on employer funding, you can refer to the SkillsFuture website here.
Singaporeans aged 40 & Above
- Courese Fee $ 2,725
- 70% Subsidy - $ 1,750
- SFC Credits - $ 1,750
- Courese Fee $ 0
Singaporeans aged below & Above
- Courese Fee $ 2,725
- 50% Subsidy - $ 1,750
- SFC Credits - $ 1,750
- Courese Fee $ 476
Singaporeans Permanant Resident
- Courese Fee $ 2,725
- 70% Subsidy - $ 1,750
- Courese Fee $ 0
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
Bessie Cooper
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
Savannah Nguyen
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
John Doe
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.