- AI Integrated Learning
- Online Classes/In-Person
AI Integrated Learning
Online Classes/In-Person
- AI Integrated Learning
- Online Classes/In-Person
Course ID: TGS-2023018621
Developing an Effective Customer Journey Map using AI and Automation
Most businesses don’t lose customers because of just bad service — they lose them in the gaps they never saw. This course teaches you how to map the real journey, find what’s breaking, and use AI to fix it before they ever drop off. You’ll walk away with the tools to personalize at scale, automate key touchpoints, and turn CX into a real competitive edge.
Tap on Govt Subsidies, Pay Little or No Cash:
Tap on Govt Subsidies, Pay Little or No Cash:
Learn Customer Journey Map from a Forbes 30 Under 30 Entrepreneur
Learn from Charmain Tan, an ACLP-certified trainer who built her first business in Sweden before training over 800 companies across Singapore and Malaysia in digital sales transformation. In this course, she shows you how to map every touchpoint, fix hidden drop-offs, and use Human-Centered AI to personalize at scale — so you can convert faster without burning your team.
Trusted by Leading Teams Across Industries
Developing an Effective Customer Journey Map using AI and Automation
This three-day course equips professionals with the skills to design, analyze, and optimize customer journeys using AI tools and automation platforms. With 24 hours of learning, the program covers journey mapping fundamentals, personalization with Human-Centered AI, and consumer research techniques like persona and empathy mapping — all to help you build seamless, scalable customer experiences that convert and retain.
What is Customer Journey Map?
A customer journey map is a visual blueprint of every key interaction your customers have with your brand — from their first touchpoint to conversion and beyond. It helps you uncover where leads drop off, what content or touchpoints drive action, and how automation can enhance the experience at every stage.
With tools like Engages.ai CRM, WhatsApp AI chatbots, and real-time CRM data, you can design journeys that feel personal while running on smart automation. Whether it’s qualifying leads, following up instantly, or surfacing the right content at the right time — a well-mapped journey makes every step smoother, smarter, and more scalable.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them — instead of pushing products, it pulls people in.
It aligns your brand with your buyer’s journey by addressing their needs at each stage: from curious stranger to loyal promoter.
How Does Inbound Marketing Help Teams?
With inbound marketing, teams can deeply understand how prospects think, what they care about, and when they’re ready to engage. This allows sales, marketing, and service teams to meet people where they are — with the right message at the right time.
For example, a marketer might learn that a lead prefers educational content before booking a demo, while another is ready to convert after reading social proof or reviews.
That same marketing team, using AI tools, can scale these interactions without losing personal touch — automating nurturing flows, scoring leads based on behavior, and surfacing key insights to sales. This creates a more efficient, human-centered way to grow — with higher trust, lower cost, and better alignment between teams.
Our Student Reviews
Ashley
Math Teacher, Math Classroom Pte Ltd
I Joined their AI class and learning about AI and automations can help increase efficiency and reduce manpower in our lives.
Meng Yao
Mason & Co Pte Ltd
The class is very insightful to me and I really get a lot of valuable knowledge, this course can better improve our current CRM system to make sure the customer have a better journey throughout our service.
Jenelle
Kenneth & Co
I was interested in learning about AI which is currently trending in the market and I found a lot of innovative solutions and tools that can help us as marketers.
FAQ(s)
For the most updated Skills Future Credit (SFC) eligibility criteria, please refer here.
For the most updated Union Training Assistance Programme (UTAP) eligibility criteria, please refer here.
Yes, these funding options can be used together. However, you must first apply your SkillsFuture Credits before UTAP can be utilized.
Upon successfully meeting the course requirements (like attendance and assessment), you will be awarded a Certificate of Completion. This certificate is issued by QD Academy.
For any inquiries about QD Academy’s training courses, you may reach out via WhatsApp at +65 8053 7547 (text-only), email at trainings@theqdacademy.com.
Course Fee & Government Subsidies
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
| SME-Sponsored Employee | |
|---|---|
| Course Fee | $1,200 |
| GST (9%) | $108 |
| Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) |
| Nett Fee | $468 |
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
Developing an Effective Customer Journey Map using AI and Automation
💻 Three-day on-site course
🗓️ Hands-on projects
👨💻 1 Instructor + TA support
Slot is filling up fast 🔥
Who This Course is For
who want a smarter way to scale outreach using AI without losing the human touch.
who are done with random outreach and want systems that scale trust — without hiring a huge team.
shifting from execution to strategy — and want frameworks that actually convert.
looking to turn happy clients into repeat buyers and real inbound advocates.
who are overwhelmed by fragmented funnels and want clearer systems to align marketing, sales, and delivery.
who want to attract better-fit clients, reduce manual pitching, and let their content bring leads to them.
Jing Hwee & Tricia
Inlingua School of Languages Pte Ltd
We can integrate AI into our processes in the school and improve what we are already doing.
Cheng Soo Yin
DSC Industrial Pte Ltd
I found AI is very useful and I will use it to nurture and follow up customers, hopefully it can lead to more sales.
Developing an Effective Customer Journey Map using AI and Automation
💻 Three-day on-site course
🗓️ Hands-on projects
👨💻 1 Instructor + TA support
Slot is filling up fast 🔥
Meet Your Instructor
Charmain Tan
Charmain Tan is the founder of QD Academy and Engages.ai, and a Forbes 30 Under 30 honoree. A certified ACLP educator with over a decade of experience, she’s trained thousands of professionals across Southeast Asia in digital sales, AI marketing, and customer engagement. Known for her faith-driven leadership and clear, practical teaching, Charmain helps professionals build trust, automate smarter, and close leads faster — without losing the human touch.
Jarrod Chee
Jarrod Chee is the Founder and Principal Trainer at Mind Evolve, with deep experience in education, leadership, and coaching. A certified Enneagram trainer and ACLP-certified educator, he has trained teams at CPF Board, Les Amis, and FLY Entertainment, using the Enneagram to help leaders toward stronger self-awareness, better communication, and more effective leadership.
Charmain Tan
Charmain Tan is the founder of QD Academy and Engages.ai, and a Forbes 30 Under 30 honoree. A certified ACLP educator with over a decade of experience, she’s trained thousands of professionals across Southeast Asia in digital sales, AI marketing, and customer engagement. Known for her faith-driven leadership and clear, practical teaching, Charmain helps professionals build trust, automate smarter, and close leads faster — without losing the human touch.