- AI Integrated Learning
- Online Classes/In-Person
SCTP: Leveraging AI and Automation for Marketing, Sales and Customer Service

Tap on Govt Subsidies, Pay Little or No Cash
Course ID: TGS-2023018621
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Overview
Pivot or advance your career with in-demand AI and Automation skills. This SkillsFuture Career Transition Programme (SCTP), delivered by QD Academy in partnership with the prestigious SMU Academy, is specifically designed for mid-career professionals seeking to transition into high-growth roles within Marketing, Sales, and Customer Service, or for companies looking to reskill their workforce for the future. Gain practical, industry-relevant expertise in leveraging AI tools and automation strategies to drive efficiency, enhance customer engagement, and deliver measurable business results. Supported by SkillsFuture funding, this programme blends expert instruction with hands-on application, culminating in a Capstone Project and career advisory support to ensure you are job-ready for your next career move.
You’ll Walk Away With
Completing this programme equips you with job-ready AI and automation skills crucial for Marketing, Sales, and Customer Service roles, enhancing your employability for a successful career transition. You’ll gain strategic business acumen on AI’s impact, build confidence through practical application and career mentorship, and earn a recognized Advanced Certificate, making you a highly competitive candidate for your next career move or invaluable to your current employer after reskilling.
Lesson Takeaways
AI Fundamentals:
Define AI and its relationship with automation and machine learning.
Understand key milestones in AI development.
Identify real-world use cases across industries.
AI in the Customer Journey:
Design customer journey maps powered by AI.
Identify pain points and automation opportunities within the journey.
Apply chatbot, CRM, and analytics tools to enhance Customer Experience (CX).
AI-Driven Sales & Marketing:
Set strategic social media objectives for lead generation.
Create engaging, platform-specific content (e.g., leveraging TikTok).
Utilize AI for cost-effective marketing and e-commerce strategies.
AI for Customer Service & Account Management:
Apply AI to enhance customer interactions and build stronger relationships.
Streamline account management processes using automation tools.
Design, build, and deploy intelligent AI chatbots for engagement and support.
AI for Business Intelligence:
Master AI-driven analytics and predictive modeling techniques.
Apply AI tools to analyze complex data for sales and customer success insights.
Integrate AI into business processes for improved forecasting.
Practical Application & Capstone:
Develop a comprehensive digital business development plan integrating AI.
Execute a real-world project applying learned AI skills.
Receive personalized career mentorship and guidance.
Build confidence presenting AI-driven business solutions.
Our Lesson Flow

Course Fees
Singaporeans aged 40 & Above
- Course Fee $ 2,725
- 70% Subsidy - $ 1,750
- SSG Credits - $ 1,750
- Course Fee $ 0
Singaporeans aged below & Above
- Course Fee $ 2,725
- 50% Subsidy - $ 1,750
- SSG Credits - $ 1,750
- Course Fee $ 476
Curriculum
Meet our Instructors

Charmain Tan
Founder of QuickDesk Academy and Engages.ai | Forbes 30 U30 Asia

Linda Hui-Isaac
Certified Trainer | CEO, Founder, Principal Consultant, Crown Mercado Alliance Pte Ltd

Fern Deng
Certified Trainer | Co-Founder and Life Coach, Radiant Flow

Rachel Poo
Certified ACTA ACLP Trainer/Director at Resolutions Asia
Our Students Review

Joey Ng
Had a great experience learning with professional trainer Daryl. Very insightful course and no regrets attending. A good amount of knowledge gained on AI and automation!

Meng Yao
Mason & Co Pte Ltd
The class is very insightful to me and I really get a lot of valuable knowledge, this course can better improve our current CRM system to make sure the customer have a better journey throughout our service.

Jenelle
Kenneth & Co
I was interested in learning about AI which is currently trending in the market and I found a lot of innovative solutions and tools that can help us as marketers.

Jing Hwee & Tricia
Inlingua School of Languages Pte Ltd
We can integrate AI into our processes in the school and improve what we are already doing.

Cheng Soo Yin
DSC Industrial Pte Ltd
I found AI is very useful and I will use it to nurture and follow up customers, hopefully it can lead to more sales.
FAQ(s)
For the most updated Skills Future Credit (SFC) eligibility criteria, please refer here
Please check our available training courses here.
Upon successfully meeting the course requirements (like attendance and assessment), you will be awarded a Certificate of Completion. This certificate is issued by QD Academy.
For any inquiries about QuickDesk Academy’s training courses, individuals can reach out via WhatsApp at +65 8947 4804 (text-only), email at learnerssuccess@theqdacademy.com.
Course Fee & Government Subsidies
Singaporeans aged < 40 & Permanent Residents | |||
---|---|---|---|
Course Fee | $14,500 | ||
GST (9%) | $1,305 | ||
Course Fee Total | $15,805 | ||
Up to 70% SSG Subsidy | ($10,150) | ||
Nett Fee | $5,655 |
For more info on SSG Subsidy, you can refer to the SkillsFuture website here.
Singaporeans aged ≥ 40 | |||
---|---|---|---|
Course Fee | $14,500 | ||
GST (9%) | $1,305 | ||
Course Fee Total | $15,805 | ||
Up to 90% SSG Subsidy | ($13,050) | ||
Nett Fee | $2,755 |
Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy.
A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.
AFS-Qualified | |||
---|---|---|---|
Course Fee | $14,500 | ||
GST (9%) | $1,305 | ||
Course Fee Total | $15,805 | ||
Up to 95% SSG Subsidy | ($13,775) | ||
Nett Fee | $2,030 |
Up to 95% course fee funding under Additional Funding Support (“AFS”) where participants must be:
- Singapore Citizens; and
- Long-term unemployed individuals (6 months or more); or
- Individuals in need of financial assistance [ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients]; or
• Persons with disabilities
Singaporeans aged 40 & Above
- Courese Fee $ 2,725
- 70% Subsidy - $ 1,750
- SFC Credits - $ 1,750
- Courese Fee $ 0
Singaporeans aged below & Above
- Courese Fee $ 2,725
- 50% Subsidy - $ 1,750
- SFC Credits - $ 1,750
- Courese Fee $ 476

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